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SUJHAL RETAIL PRIVATE LIMITED

105, SHREE BALAJI HEIGHTS
CG ROAD, AHMEDABD
NEAR IDBI BANK
GUJARAT, 380009
GSTN : 24AACCD1259P1ZH

Our Heritage: Everyone aspires to own exquisite jewelry pieces studded with diamonds and gemstones. In earlier times, and even today, gold has always been a medium for the same, oftentimes looked upon only as a means of investment and easy liquidity at times of unrest. This became the primary reason for people to limit their options in jewelry, remaining confined in terms of choice to the one or two gold sets on hand that were probably passed down from generations within the family. Sujhal Jewels, a brand name that was established two decades ago, when diamonds set in gold were the talk of the town, a period when gold prices kept surging beyond the reach of the general populace, like sand slipping out of a tightly clenched fist. It was then, that Sujhal and Dharmesh decided to create a jewelry line that was in sync with the trend of the times while remaining within the reach of a larger audience. It was a drive of passion, taking lifestyle products to as many Indian households as possible. Sujhal specifically wanted people to see jewelry as part of trends and fashion or a lifestyle statement rather than just an investment. The duo began an extensive exercise of creating exquisite designs using diamonds and real gemstones intricately laid in silver. Their inspiration came from the age old traditions of Indian royalty who preferred only exclusive jewelry laden with heavy stonework of exotic gems. The metal was rarely of higher importance, as the period saw gold and other precious metals in circulation, as currency, and as a regular commodity for trade or barter. It was the gemstones that were responsible for the bling and sparkle while also augmenting the aura of the one wearing the jewelry. Sujhal and Dharmesh wanted to bring this understanding to mainline coffee table discussions on jewelry, fashion, and the like. Sujhal and Dharmesh ambitiously created their own brand with an edge– Sujhal Jewels. Curating a range of jewellery created with exotic gemstones was a gargantuan process to execute. They both managed sourcing the best of certified and authentic gemstones from local and international boutiques to finding the right pair of hands for handling the multifaceted jewels. Craftsmanship was critical to ensure a truly luxurious product. They worked with skilled artisans and the community, providing both, sustenance and training for enhancing skillsets. Their hard work was rewarded when Sujhal Jewels received a warm reception from the audience. It has, since then, been an illustrious journey of forever evolving the product to stay relevant to the audience and also affect a cultural shift where people choose a silver ornament because of the awe inspiring and intricate custom design work with gemstones. Today, Sujhal and Dharmesh talk about the fusion of modern trends with handcrafted and royal jewels to create contemporary designs that can be paired with both western and ethnic attires. It has been a monumental shift since their inception, but the power duo insists, they are just getting started!

Pearl: Pearls are hard, generally spherical objects, which have been highly valued as objects of beauty for centuries. Natural pearls are rare and occur in the wild. Cultured pearls are mostly marketed for making ornaments. The value of pearls is determined by a combination of features that include color, size, lusture, smoothness of surface and origin. Maximize your beauty with pearl jewellery which matches perfectly with every look. Ruby: A ruby is a pink to blood-red colored gemstone, which is a variety of the mineral corundum. Corundum is generally colorless when pure and uncut; but due to traces of chromium, it can get a certain reddish tint, as seen in rubies. Rubies are known (in the spiritual sense) as protective stones that can bring happiness and passion into the life of the wearer. Aesthetically, its rouge color provides an authentic and graceful look in an outfit, proving it to be a much demanded stone in the gemstone market. Emerald: Emerald or natural beryl is known specifically for its green color. They are the one of the rarest species of gemstones all around the globe. Through time, the emerald has been known to symbolize truth and love, iconic due to the fact that it is said to be the gemstone of the Roman goddess of love, Venus. Emeralds are preferred for a more natural look and sets well into any kind of ornament, going with almost any floral outfit. The value of a gemstone is determined by its green color, as defined by the GIA. Moissanite: Moissanite is a naturally occurring silicon carbide with an anatomy similar to that of a diamond. In fact, moissanite stones have been many a time mistaken for diamonds. Similar as they may be, moissanites are far less expensive than diamonds and is preferred by people for everyday fashion/attire. They are more versatile for everyday use and can be a graceful addition to any kind of wear, be it western or Indian. Green onyx: Green onyx is a member of the Quartz. It is a kind of mineral with a finer, more refined structure. As the name suggests, its green tint makes it quite similar to emeralds, which makes it a much demanded stone in the market. Green onyx stone symbolize restfulness and purity, and is believed to provide positive support to the wearer. Green onyx is a gorgeous amalgamation of the green and onyx slide that is sure to provide you with the aesthetics you deserve. Firoza: Firoza stones are more commonly known as turquoise stones. It is a semi-precious stone recognizable by its strong sky to robin-blue color. Original firoza stones are rare and are found in certain copper mines around the globe. Its royal blue color and opaque sheen makes it a unique, one of a kind jewel said to avert illness and block negative energies from the wearer. Its looks certainly don’t fail to impress! Sapphire: Sapphire is a precious gemstone, variety of the mineral corundum that contains trace amounts of iron, titanium, chromium, vanadium and manganese. Although sapphires are more popularly blue, they can be available in multiple colors. Yellow citrine: Yellow citrine is basically a variety of yellow quartz. But its color ranges from a light lemony to an earthy brown with some very nice oranges in between. The more saturated the color, the higher the value of the gemstone. Yellow citrine (spiritually speaking), is said to solidify new interests and relationships, helping us see things in a different light. Yellow topaz: Topaz is a silicate mineral of aluminum and fluorine. Ranging from a husky yellow color to a light golden brown, yellow topaz stones offer a fresh addition to your traditional wear. It is also said to have healing properties and can offer an aesthetically calm approach to your character. Pink spinel: Spinel is magnesium aluminum oxide and thus quite similar to ruby and sapphire (aluminum oxide). However, spinel stones are quite hard and durable, making it suitable to for any kind of jewellery. Pink spinel is a beautiful variety of the spinel family; its rose sheen and crystal structure, making it seemingly flawless and attractive to the eye. Pink tourmaline: Pink tourmaline is a variety of tourmaline which is a crystal containing boron silicate, aluminum, iron, sodium and potassium. It can be found in colors varying from a light pale pink to a hot rose pink. Pink tourmaline symbolizes a love of humanity and humanitarianism. Tourmaline is a typically clean gem, and its price and value depends upon its quality and cut. Tanzanite: Tanzanite is the blue and violet variety of the mineral zoisite. It is one of the rarest gemstones in the world and one of the most stunning, its blue and violet shades outshining other varieties of crystals. It is a popular alternative to blue sapphire, and can add an overall finishing touch to any outfit in the grandest way possible.

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