Everyone aspires to own exquisite jewelry pieces studded with diamonds and gemstones. In earlier times, and even today, gold has always been a medium for the same, oftentimes looked upon only as a means of investment and easy liquidity at times of unrest. This became the primary reason for people to limit their options in jewelry, remaining confined in terms of choice to the one or two gold sets on hand that were probably passed down from generations within the family. Sujhal Jewels, a brand name that was established two decades ago, when diamonds set in gold were the talk of the town, a period when gold prices kept surging beyond the reach of the general populace, like sand slipping out of a tightly clenched fist. It was then, that Sujhal and Dharmesh decided to create a jewelry line that was in sync with the trend of the times while remaining within the reach of a larger audience. It was a drive of passion, taking lifestyle products to as many Indian households as possible. Sujhal specifically wanted people to see jewelry as part of trends and fashion or a lifestyle statement rather than just an investment. The duo began an extensive exercise of creating exquisite designs using diamonds and real gemstones intricately laid in silver. Their inspiration came from the age old traditions of Indian royalty who preferred only exclusive jewelry laden with heavy stonework of exotic gems. The metal was rarely of higher importance, as the period saw gold and other precious metals in circulation, as currency, and as a regular commodity for trade or barter. It was the gemstones that were responsible for the bling and sparkle while also augmenting the aura of the one wearing the jewelry. Sujhal and Dharmesh wanted to bring this understanding to mainline coffee table discussions on jewelry, fashion, and the like. Sujhal and Dharmesh ambitiously created their own brand with an edge– Sujhal Jewels. Curating a range of jewellery created with exotic gemstones was a gargantuan process to execute. They both managed sourcing the best of certified and authentic gemstones from local and international boutiques to finding the right pair of hands for handling the multifaceted jewels. Craftsmanship was critical to ensure a truly luxurious product. They worked with skilled artisans and the community, providing both, sustenance and training for enhancing skillsets. Their hard work was rewarded when Sujhal Jewels received a warm reception from the audience. It has, since then, been an illustrious journey of forever evolving the product to stay relevant to the audience and also affect a cultural shift where people choose a silver ornament because of the awe inspiring and intricate custom design work with gemstones. Today, Sujhal and Dharmesh talk about the fusion of modern trends with handcrafted and royal jewels to create contemporary designs that can be paired with both western and ethnic attires. It has been a monumental shift since their inception, but the power duo insists, they are just getting started!